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A podcast sponsorship agreement is a legal contract between a podcast host (or network) and a sponsor. It sets out the terms under which the sponsor’s brand, products, or services are promoted within podcast episodes.
This agreement typically covers sponsorship fees, ad formats, performance metrics, and content guidelines. In the UK, these contracts must comply with laws like the Consumer Protection from Unfair Trading Regulations 2008 (CPRs) and Advertising Standards Authority (ASA) guidelines.
🔗 Get Your Podcast Sponsorship Agreement with Go Legal AI
Podcast sponsorship is one of the most effective ways for businesses to reach engaged audiences. However, without a clear agreement, misunderstandings can occur regarding payment terms, ad content, and performance tracking.
💡 Did You Know?
Under UK law, sponsored content must be clearly labelled to avoid misleading audiences. Phrases like “This episode is sponsored by…” help podcasts comply with ASA rules.
🔗 Start Your Podcast Sponsorship Agreement Now
A well-drafted podcast sponsorship agreement should include the following key clauses:
Identify the sponsor and the podcast host or production company.
Example Clause:
"This Agreement is made between SoundWave Media Ltd (the Host), registered in England and Wales under Company No. 87654321, and GreenTech Solutions Ltd (the Sponsor), registered in England and Wales under Company No. 12345678."
💡 Tip:
Include contact information for legal and billing purposes.
Specify the nature of the sponsorship.
Checklist:
Example Clause:
"The Sponsor agrees to sponsor episodes 25–30 of 'The Green Tech Podcast', with one 30-second mid-roll ad per episode."
💡 Did You Know?
Mid-roll ads often perform better than pre-roll ads due to higher listener engagement.
Define how and when payments will be made.
Example Clause:
"The Sponsor agrees to pay £5,000 for the sponsorship, payable in two instalments: 50% upon signing and 50% within 7 days of the final episode's release."
Common Payment Models:
Outline how the ad content will be created and approved.
Example Clause:
"The Host shall draft ad scripts based on the Sponsor's branding guidelines. The Sponsor must approve scripts within 3 business days."
Key Considerations:
💡 Tip:
Ensure ads comply with ASA and Ofcom rules, particularly for regulated sectors like finance or health.
Detail how success will be measured.
Example Clause:
"Podcast performance will be tracked via Anchor Analytics, with reports sent to the Sponsor monthly."
Common Metrics:
Define the sponsorship period.
Example Clause:
"The sponsorship shall cover episodes released between 1 June 2025 and 30 July 2025."
Ensure ads align with legal and platform requirements.
Example Clause:
"All sponsored content shall include the disclaimer 'This episode is sponsored by GreenTech Solutions' at the beginning of each ad segment."
💡 Did You Know?
Podcasts must disclose sponsorships under ASA transparency rules to avoid misleading listeners.
Clarify who owns the ad content.
Example Clause:
"The Host retains ownership of all podcast content, while the Sponsor retains ownership of logos and brand assets."
Tip:
If ads are repurposed on social media, clarify permissions.
Establish how the contract can be ended and how disputes will be handled.
Example Clause:
"Either party may terminate the Agreement with 14 days' written notice. Disputes shall be resolved via mediation under UK law."
✅ Full legal names and contact details.
✅ Sponsorship type and duration.
✅ Payment terms and methods.
✅ Ad content creation and approval process.
✅ Performance metrics and reporting.
✅ Legal disclaimers for sponsorship disclosure.
✅ Intellectual property provisions.
✅ Termination and dispute resolution clauses.
✅ Both parties' signatures and dates.
🔗 Download Your Podcast Sponsorship Agreement Now
A tech podcast partners with a software company. The agreement covers six episodes with product mentions and a post-roll CTA to visit the sponsor's website.
Insight:
Tech audiences often respond well to exclusive discount codes in podcast ads.
A sustainability-focused podcast partners with an eco-friendly products company. The agreement includes custom interviews and monthly performance reports.
Insight:
Including unique promo codes helps track ROI.
A corporate podcast partners with a professional services firm. The contract requires compliance with FCA guidelines due to the industry’s regulated nature.
Insight:
Corporate sponsors may request content pre-approval to avoid reputational risks.
🔗 Get Your Podcast Sponsorship Agreement with Go Legal AI
Sponsorship agreements often intersect with other contracts. Here are some useful templates:
Secures permission to use guest interviews and appearances.
Outlines joint marketing efforts for podcast episodes.
Details terms for online ad placements beyond podcast episodes.
Our legal templates are written in simple, plain English—no complicated jargon. Legal documents that anyone can understand.
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Podcast sponsorship is an increasingly popular way for businesses to connect with engaged audiences. A podcast sponsorship agreement provides a legal framework that ensures both the podcast host and the sponsor are aligned on key terms like payment, content, and performance expectations.
Our expert lawyers have answered the most frequently asked questions about podcast sponsorship agreements to help podcasters and sponsors create clear, legally compliant contracts.
🔗 Get Your Podcast Sponsorship Agreement with Go Legal AI
A podcast sponsorship agreement is a contract between a podcast creator (or network) and a sponsor. It outlines how the sponsor’s brand, product, or service will be promoted within the podcast.
The agreement typically specifies:
💡 Did You Know?
In the UK, podcast ads must comply with ASA (Advertising Standards Authority) guidelines. Sponsored content must be clearly disclosed, for example, by saying, “This episode is brought to you by…”.
Without a written contract, disputes can arise regarding:
A clear podcast sponsorship agreement ensures both parties understand their obligations, reducing misunderstandings and potential legal risks.
🔗 Start Your Podcast Sponsorship Agreement Now
A comprehensive contract should cover the following:
💡 Did You Know?
Podcast sponsorship agreements must comply with The Consumer Protection from Unfair Trading Regulations 2008 (CPRs), ensuring ads are transparent and not misleading.
Podcast sponsorships can vary based on the ad format, duration, and integration. Common types include:
Tip:
Mid-roll ads often generate higher engagement due to their placement during the core content.
Payment structures vary depending on the agreement. Common options include:
Example Clause:
"The Sponsor agrees to pay £500 per episode, plus £100 for every 1,000 listens achieved within 30 days of release."
🔗 Create Your Podcast Sponsorship Agreement Here
Content creation responsibilities depend on the agreement. Options include:
Tip:
Specify who has final approval rights to avoid disputes.
UK podcasts must comply with several legal and regulatory requirements:
Example Disclosure:
"This episode is sponsored by HealthyBites – delicious snacks made with natural ingredients."
💡 Did You Know?
Failure to disclose sponsorship could lead to fines and reputational damage.
Performance can be tracked through various metrics:
Tip:
Include regular performance reporting clauses in the contract.
Yes, podcast sponsorship agreements can be flexible. Common approaches include:
Example Clause:
"The Sponsor agrees to sponsor five episodes, with the option to renew for an additional five episodes."
The agreement should address:
Tip:
Include a force majeure clause to address unforeseen events.
Yes, but the agreement should outline the process:
Example Clause:
"The Sponsor may request up to two ad revisions during the campaign. Additional revisions will be charged at £100 each."
🔗 Start Your Podcast Sponsorship Agreement Now
Disagreements can arise over messaging, tone, or claims. A dispute resolution clause should cover:
Example Clause:
"Any disputes shall be resolved via mediation under UK law before court proceedings are initiated."
Ownership rights depend on who creates the ad content.
Common Approaches:
Tip:
Clarify if the sponsor can repurpose ads for social media or other platforms.
The agreement should define:
Example Clause:
"Either party may terminate the Agreement with 30 days’ written notice. Payments for completed ads shall remain due."
🔗 Download Your Podcast Sponsorship Agreement Now
To comply with UK advertising laws:
💡 Did You Know?
Sponsorship of podcasts discussing regulated industries (e.g., finance or health) may require additional disclaimers under Ofcom rules.
Go Legal AI helps podcasters and sponsors create professional sponsorship agreements quickly and easily.
Podcast sponsorships are an effective way for businesses to connect with niche audiences while providing podcasters with essential revenue streams. However, a successful partnership requires a clear, legally binding agreement that protects both parties' interests.
Our expert lawyers have created this step-by-step DIY guide to help individuals and small business owners draft a podcast sponsorship agreement that is clear, comprehensive, and compliant with UK advertising laws.
🔗 Get Your Podcast Sponsorship Agreement with Go Legal AI
A podcast sponsorship agreement is a legal contract that sets out the terms under which a business sponsors a podcast. It defines the obligations and expectations of both the podcast creator and the sponsor, ensuring clarity around content creation, payment terms, and performance measurement.
💡 Did You Know?
Under UK law, podcast sponsorships must comply with the Consumer Protection from Unfair Trading Regulations 2008 and ASA guidelines to ensure that sponsored content is clearly disclosed.
Clearly state the names and contact details of the sponsor and the podcast creator or production company.
Checklist:
Example Clause:
"This Agreement is entered into between WaveCast Productions Ltd (the Podcast Host), registered in England and Wales under Company No. 12345678, and BrightTech Ltd (the Sponsor), registered in England and Wales under Company No. 87654321."
💡 Tip:
For corporate sponsors, cross-check details via Companies House to confirm legal accuracy.
Describe the nature and scope of the sponsorship.
Checklist:
Example Clause:
"The Sponsor agrees to sponsor episodes 45–50 of the 'TechTalk Podcast', with one 60-second mid-roll ad per episode."
💡 Did You Know?
Mid-roll ads tend to have higher listener retention rates compared to pre-roll and post-roll placements.
Define how and when payments will be made.
Checklist:
Example Clause:
"The Sponsor shall pay a total fee of £6,000, payable in two instalments of £3,000 each: the first upon signing and the second within 7 days of the campaign's completion."
Common Payment Models:
Specify how the ad content will be created, reviewed, and approved.
Checklist:
Example Clause:
"The Host shall draft initial ad scripts based on the Sponsor's guidelines. The Sponsor must provide feedback within 3 business days."
💡 Tip:
Include a clause requiring both parties to adhere to ASA guidelines regarding misleading or exaggerated claims.
Clarify content restrictions to maintain brand integrity.
Checklist:
Example Clause:
"All ads must include the disclaimer, 'This episode is sponsored by BrightTech Ltd', in the first 15 seconds."
💡 Did You Know?
The ASA Code of Advertising Practice (CAP Code) requires that sponsorship disclosures be immediate and clear to listeners.
Define how the success of the sponsorship will be measured and reported.
Checklist:
Example Clause:
"The Host shall provide performance reports via Spotify Analytics on a monthly basis, detailing downloads, unique listeners, and click-through rates."
Tip:
Use unique promo codes or UTM links to track ad effectiveness accurately.
Clarify the length of the sponsorship campaign.
Checklist:
Example Clause:
"The sponsorship period shall cover episodes released between 1 May 2025 and 31 July 2025."
💡 Did You Know?
Podcasts with evergreen content often use rolling sponsorship agreements that automatically renew unless terminated.
Clarify who owns the ad content and branding assets.
Checklist:
Example Clause:
"The Host retains ownership of podcast content. The Sponsor retains rights to all logos and branding materials supplied."
Tip:
Include a clause allowing the sponsor to share podcast episodes featuring their ads on their own platforms.
Protect both parties by setting clear rules for ending the agreement and handling disputes.
Checklist:
Example Clause:
"Either party may terminate this Agreement with 30 days' written notice. Disputes shall be resolved through mediation under UK law."
💡 Did You Know?
Mediation is often quicker and less costly than litigation, making it a preferred option for commercial agreements.
✅ Accurate identification of both parties.
✅ Detailed sponsorship scope and ad requirements.
✅ Clear payment terms and schedules.
✅ Defined responsibilities for ad content creation.
✅ Performance metrics and reporting guidelines.
✅ Compliance with UK advertising laws.
✅ Intellectual property ownership provisions.
✅ Termination and dispute resolution clauses.
✅ Both parties' signatures and dates.
🔗 Download Your Podcast Sponsorship Agreement Now
A technology podcast partners with a software startup. The agreement includes:
Insight:
Tech companies often prefer CPM pricing models due to trackable listener engagement.
A corporate podcast agrees to feature a professional services firm. The contract specifies:
Insight:
Regulated industries must ensure ad claims are accurate and substantiated to avoid penalties.
A health and wellness podcast signs a sponsorship deal with a nutritional supplements company. The agreement includes:
Insight:
Promo codes not only track performance but also incentivise listener engagement.
🔗 Start Your Podcast Sponsorship Agreement Today
Podcast sponsorships often require supplementary agreements. Here are some useful templates:
Ensures guests grant permission to use their interview content.
Outlines how two parties collaborate on marketing initiatives, including podcast promotions.
Details terms for digital advertising placements, including podcast sponsorships.
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Many thanks for your excellent work on my behalf, I extremely appreciate your help. You were so thorough, persistent, fair and transparent. I shall always say, I had the best possible solicitor to fight my cause. Thank you!
Karim has assisted in commercial ligitation. He was very helpful, pro active support and gave detsiled advice. I will be using their services in the future for all of my legal requirements.
We are grateful to Karim who helped our small business recover a debt within a few weeks. Very attentive even outside of normal working hours. Thank you so much!!
I recently had the pleasure of working with Karim from Go Legal, and I am beyond impressed with the exceptional service I received. From the very first consultation, it was clear that Karim is deeply knowledgeable and genuinely invested in understanding every aspect of my case. His compassion and dedication to his clients are truly unparalleled.
If you’re looking for a legal firm that combines expertise with a personal touch, look no further than Go Legal. Karim and his team are truly a standout in their field, and I wholeheartedly recommend them to anyone in need of legal assistance. Their dedication to their clients’ well-being and their unwavering pursuit of justice make them an invaluable ally in any legal matter.
Karim, is very friendly and professional. We reached out for advice and process for what we believed was a contract breach issue.
Karim demonstrated a great understanding of contract law and provided invaluable guidance every step of the way – from our initial consultation to the resolution of the matter,
They took the time to thoroughly review the details of my case, patiently answered all of my questions, and provided clear and concise explanations of my options.
Thanks to their expertise, the contract breach issue was resolved efficiently and favourably.
I wholeheartedly recommend Karim to anyone in need of legal assistance. Their professionalism, expertise, and genuine care for their clients truly set them apart. If you’re facing a contract breach or any other legal challenge, look no further.
Karim and his team are a god send. We have been dealing with a breach of contract construction dispute for several months which has caused us stress and anxiety. Karim was able to resolve it for us in a few weeks. Honestly the best lawyers I have come across. Diligent and well thought out advice.
Karim Oualnan at handled a contractual case to a successful resolution. Karim was diligent, always providing great, honest advice in which Karim always put my best interests at the forefront of his suggestions during the case. He is very reliable, trustworthy and always on hand to help. I would highly recommend Karim and look forward to working with him again in future.
Karim is a standout lawyer! His approach is very strategic and always has the best intentions of the client in mind throughout. I would highly recommend him if you’re looking for a lawyer. You’re in safe hands!
Karim is an incredibly meticulous and astute lawyer who applies a high level of skill and intelligence to his work. There is no one else that I can think of who I would go to solve a commercial dispute due to his ability of solve problems and see the commercial angle and importance of legal issues. As is evidenced by his career so far he is very comfortable with leading on complex matters and you can trust that he will produce an excellent quality of work. He is also incredibly personable, diligent and hard-working.
Karim was amazing, quick and effective just what you need. Very professional and makes it easy for you to understand everything. Always there when we need help and times of need. Worth every single penny!
I received follow up legal advice from Karim that was extremely helpful and really helped me to clarify my situation and decide on my case progression
Absolutely super service.
Very reactive and called within minutes. Offered us lots of great advice which he didn’t need to offer up for free. Would recommend
I have known Karim for several years and have nothing but praise for the way he conducts himself professionally. He is an outstanding Litigation Solicitor dedicated to achieving the best solutions for his clients. He is highly recommended
I recently worked with Karim at GoLegal and couldn’t be more pleased with the service I received. He provided exceptional advice regarding trademarks and offered valuable business insights. His expertise and thoroughness were evident in every interaction. I highly recommend Karim and GoLegal for anyone seeking professional and insightful legal guidance.
Thank you so much Karim for your Legal advice
Professional, friendly and helpful
I cannot be more grateful
Highly recommended
It was astounding how much legal knowledge and experience Karim and the team possessed. They gave good legal advice and handled complicated legal matters with ease. Their handling of delicate situations with professionalism was admirable.
Go-legal Ai has very professional and well mannered people who work hard to make sure your enquiries are dealt with as soon as possible.
Having spoken to multiple solicitors in the past few weeks I was at wit’s end, I was just as low as could be until I found Karim who gave me the confidence to keep going, his knowledge of my predicament was second to none.
Karim gave me valuable advice and was very helpful
when i was unsure weather to pursue a claim for a Construction contractual dispute.
Amazing service and experienced staff. Help and advice was top quality and especially recommend Karim as giving a level of quality service above expectations. Thank you
Amazing service! He’s thorough and ensures no detail is overlooked. With his extensive expertise, he provided me with confidence and reassurance during our legal proceedings. Karim was efficient from beginning to end, and his friendly demeanor made it an unparalleled experience!
Karim was able to offer us some great advice in consultation. Very knowledgeable and considerate. Thank you Karim.
I highly recommend Karim as a commercial solicitor. While he worked on my matter, I was extremely impressed with his expertise, professionalism, and client-focused approach. He is a trusted advisor who will provide you with the expert legal advice you need to make informed decisions.
I recently sought legal representation for a challenging litigation case and go-legal exceeded my expectations in every way. From the initial consultation, it was clear they were experienced and truly invested in getting the best outcome for me.
Karim, was particularly exceptional. His profound knowledge of the law and insightful strategies were invaluable throughout the process. He kept me informed, addressed all my concerns with patience and clarity, and consistently demonstrated genuineness.
Another massive thank you
Karim and his team have been excellent in helping our company navigate the regulatory environment in the online competitions and gaming sector. His legal expertise has been invaluable in recent months, and we’re extremely grateful for his knowledge and support.
I am writing to express my deepest gratitude for the service Ms.Zareen provided in securing the approval of my child’s Dependent visa following the initial refusal.
From the very beginning, her dedication and professionalism were evident. She took the time to thoroughly understand our situation, meticulously reviewed all the documents, and provided clear, concise guidance on the necessary steps to strengthen our case. Her expertise and strategic approach played a vital role in overturning the refusal.
I particularly appreciate how she maintained clear and constant communication, ensuring we were informed and reassured throughout the process ,showed remarkable attention in preparing our documents & displayed genuine compassion and understanding, which made a stressful situation much more manageable.
Thanks for her hard work and expertise.
We are incredibly grateful for the positive outcome.
Her efforts have had a profound impact on our lives, and we cannot thank you enough.
I will wholeheartedly recommend the services to anyone in need of immigration assistance, knowing they will be in the best hands.
I am writing to express my deepest gratitude for the service Ms.Zareen provided in securing the approval of my child’s Dependent visa following the initial refusal.
From the very beginning, her dedication and professionalism were evident. She took the time to thoroughly understand our situation, meticulously reviewed all the documents, and provided clear, concise guidance on the necessary steps to strengthen our case. Her expertise and strategic approach played a vital role in overturning the refusal.
I particularly appreciate how she maintained clear and constant communication, ensuring we were informed and reassured throughout the process ,showed remarkable attention in preparing our documents & displayed genuine compassion and understanding, which made a stressful situation much more manageable.
Thanks for her hard work and expertise.
We are incredibly grateful for the positive outcome.
Her efforts have had a profound impact on our lives, and we cannot thank you enough.
I will wholeheartedly recommend the services to anyone in need of immigration assistance, knowing they will be in the best hands.
Karim was easy to work with. Slight communication hiccup at the start, but more than made up for it with the work he did on my case. Happy with the outcome.
Karim has been so so great, he helped me throughout the whole process and even after. 100% recommended
Karim has been absolutely amazing, really helpful and responses were always really fast. I would 100% go back!
I am extremely pleased with the legal services provided by Karim and his team. Their expertise, professionalism, and prompt communication made a significant difference in my case. I also appreciated your display of empathy and understanding during a potentially stressful period for me. Your compassionate approach was truly valuable – a massive bonus for me personally. Highly recommended!
Karim provided exceptional service, demonstrating a high level of professionalism and competence. He was thorough, responsive, and always ensured that my needs were met promptly and efficiently. His expertise and attention to detail were evident in every interaction, making the entire process smooth and stress-free. I highly recommend Karim for his outstanding service and dedication to excellence.
Karim is an immaculate professional, going above and beyond to excel in his service. Couldn’t recommend highly enough!
Karim was exceptional at providing me advice to my matters. He was attentive, knowledgeable and approachable. Moreover, GoLegal is a great platform for open-sourced legal information.
The owner of Go Legal helped me with the process of filing a pre-action protocol proforma and it went smoothly. I totally recommend their professionalism and also dedication.
Karim is an amazing asset to have in your corner. Can’t recommend him and his team enough
Karim was extremely helpful and knowledgeable.
Gave me sound advice on what I needed to do.
Very helpful and informative. Takes the time to address the details
Very helpful and friendly impartial advice. Extremely thankful for the patience and time.
Karim had exceptional dedication, a positive attitude and provided very helpful guidance. He constantly went above and beyond in every aspect.
Great advice from the start, completely understanding & happy to discuss anything that your unsure about concerning
Fantastic Service given and alot of help regarding ex business partner/supplier giving harassment and defamation. A cease and desist letter was recommended to resolve the issues. Definitely recommended.
Exceptional service throughout the whole process. The information and advice provided was first class and exceeded my expectations.
I am delighted to share my heartfelt gratitude and utmost appreciation for Zareen, the immigration consultant who expertly guided us through the British naturalisation process for my wife and two kids. From start to finish, Zareen’s exceptional service and unwavering confidence made an enormous difference in our journey.
Zareen’s expertise and professionalism were evident from our very first meeting. She thoroughly understood the complexities of our case and approached each challenge with a calm and positive demeanor. Her extensive knowledge of the naturalisation process and her ability to anticipate and address potential issues reassured us every step of the way.
What truly set Zareen apart was her constant communication and feedback. She kept us informed about the progress of our application, providing timely updates and constructive insights that helped us stay on track. Her positive attitude and encouraging words were a source of comfort, especially during moments of uncertainty.
Zareen’s dedication and meticulous attention to detail ensured that all our documentation was accurate and complete. Her proactive approach in preparing and submitting our application demonstrated her commitment to achieving the best possible outcome for our family.
Thanks to Zareen’s exceptional guidance, we successfully obtained British naturalisation for my wife and two kids. Her professionalism, confidence, and unwavering support made an otherwise daunting process smooth and stress-free. I wholeheartedly recommend Zareen to anyone seeking an immigration consultant who genuinely cares about her clients and delivers outstanding results.
Thank you, Zareen, for your outstanding service and for helping our family achieve this significant milestone. We are forever grateful for your expertise and support.
Karim is knowledgeable and very attentive in all details ensuring the process goes smoothly and transparent, Also very professional and reliable, throughout the process making it easier and more prompt, I definitely recommend it 🌟🌟🌟🌟🌟🌟
Excellent to have warm personable assistance
Would highly recommend for drafting any contractual documents. Stand out firm
Called in for information regarding my dissertation on civil law and was kindly provided with very useful information.
Since I was in need of a lawyer, Karim was my go to. He was really listening to me and I felt heard. Thanks for your help
karim gave me a call back and gave me advice on what I should do. Thank you
Very helpful! Thanks Karim
He listened and provided very good advise
Great platform. Thank you Go Legal Ai
Very caring and professional company…
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